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 A new era in digital marketing
Wherever people communicate, businesses can advertise, and out of the digital age have emerged a number of channels that support marketing efforts. In the coming years, a big challenge for the payments industry - for merchants trying to entice consumers and ISOs selling them new ways to do it - will be to market its services using a broad spectrum of media, and to do it in creative and resourceful ways.
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MLSs without borders
The new frontier in the bankcard business is international processing, and the new buzz word is multicurrency conversion (MCC). To be successful in this evolving international marketplace, sales professionals need to not only recognize the lingo, but also know what it means.
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People are the greatest value-add
Rudolf Booker, founder and Chief Executive Officer of international payment solutions provider and merchant acquirer Payvision, has developed a reputation over the past decade for building and expanding the company around his employees.
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2Checkout.com: Secrets to Survival
While other e-commerce providers crashed and burned in the early 2000s, this company took a different approach and continues to thrive as a result.
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The Nilson Report
RAZORQUOTE, a registered ISO of Chase Paymentech, will offer its merchants the processing platform of Netherlands-based Payvision, which can handle 150 currencies. Payvision has clients in over 40 countries.
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