The facts and figures in this online shopping cross-border ecommerce infographic reflect the Colombian ecommerce market.
Colombia now has an accelerating economy after a slower period. There is a good level of ecommerce penetration with almost 60% of 25 to 34 year olds buying online. Online shopping sales reached USD 2.5 billion in 2014, growing at a rate of around 15%.
Colombia has a high mobile penetration rate, with more mobile phones than people. The preferred mobile operating system is Android with 80 percent of the market share.
The Colombian ecommerce market is driven by electronics, purchased by 43% percent of online consumers. Consumers are open to cross-border ecommerce on international sites, but over half still prefer shopping on domestic websites.
The online payment landscape in Colombia is made up of mostly credit cards but shoppers also frequently pay with cash.
This infographic also takes language into consideration as a cross-border ecommerce driver for all stakeholders. The main language of Colombia is Spanish, spoken by almost the entire population. Other counties with high levels of native Spanish speakers are Mexico, the US, Argentina and Spain.
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