The facts and figures in this online shopping cross-border ecommerce infographic reflect the Australian ecommerce market.
Australia has a good level of ecommerce penetration, with over 70% of the population buying online. Online shopping sales reaching USD 16.8 billion in 2014, and grew around 8%.
Australia has a very high mobile penetration rate, with over 75% of the population owning smartphones. The preferred mobile operating system is Android with just under half the market share.
The Australian ecommerce market is driven by travel, both tickets and accommodation bookings, accounting for almost USD 5 billion value. Consumers from Australia, due to their remote global location, are very comfortable with cross-border ecommerce, over 60 percent of online shoppers buy from other countries.
The online payment landscape in Australia is taken up with mostly credit cards but shoppers also frequently pay with debit card or bank transfer.
This infographic also takes language into consideration as a cross-border ecommerce driver for all stakeholders. The main language of Australia is English, spoken by approximately four fifths of the population. Other counties with high levels of native English speakers are the US, the UK and Canada.
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