The facts and figures in this Infographic reflect a highly developed ecommerce market, in a country inhabited by over 73 million online shoppers actively surfing the internet for special offers. In Japan, consumers buy domestically and cross-border, on web shops across Asia; consumers made $146 million in cross-regional purchases from US internet shops and the volume of Chinese online shoppers buying from Japanese web merchants passed the $1 billion threshold. Japanese consumers spent $46 billion online on hotel and travel expenses and groceries; cosmetics and clothes each generate revenues around $5 billion.
In Japan, mobile penetration surpasses 136% in a country where many use more than one phone to surf, shop and pay online. It shouldn’t come as a surprise, that mobile commerce generated $12.8 billion last year. Most online transactions are paid from credit cards (52%), but Cash-on-Delivery (COD) and Konbini are also used frequently. Rakuten, which means optimism, is Japan ‘s leading online shop, reaching an average of 46 million monthly unique visitors, followed by Amazon (41 million) and Nissen (4.6 million).
In 2012, online shopping generated €64 billion in ecommerce sales, showing a CAGR of 11%. This infographic highlights the fact that there are over 1.5 million Japanese living in Brazil and another 1.2 million in the US. As an Emerging Market, Brazil is interesting for multi-channel retailers focused on international expansion. Rakuten ’s rebranding of (US) Buy.com, (Brazilian) Ikeda and (English) Play.com. is proof to the fact, that this major retailer is aware of the fact that language is a main driver for cross-border ecommerce. Other countries outside of Japan, with a significant Japanese presence, such as China, Philippines, Canada, Peru and the UK should therefore be considered as very interesting markets for online merchants, card payment solution providers and global acquiring banks.
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