Cross-border online shopping has existed for many years, despite hefty import duties, long delivery times and complicated return processes. Today, merchants are focused on improving this experience. Factors such as the growth of marketplaces, improved Internet speed and cleaner checkout processes have provoked a positive shift in cross-border ecommerce. Explosive use of mcommerce has led to a more connected consumer with an expectation for omnichannel experiences. Our annual white paper explores the business drivers and opportunities for online merchants to pursue a seamless international business.