- One year of partnership Payvision x ING equals a financial services powerhouse combining payments and banking expertise for innovative commerce solutions; Payvision recorded over 50% growth.
- Payvision integrates its affiliate company, Acapture, under its new brand, becoming the go-to fintech partner to offer an extensive payments package to merchants across the globe.
- With its human-centric visual and sonic identity, Payvision shows its true brand essence as the trusted, lighthearted fintech partner that businesses can count on for safe and easy payments.
Payvision, a global payments fintech player celebrates its one-year partnership with ING, one of the largest European banks, with a brand-new visual and sonic identity, marking the company’s shift into a new era. Payvision had an excellent year in 2018, fueled by its strategic partnership with ING, a complete rebranding process, and more than a 50% increase in transaction volume.
During the first year, the ING-Payvision partnership brought forward an exclusive blend of payments and banking products to the industry, positioning the two as a financial services powerhouse. Besides serving merchants across the globe with a data-driven, omnichannel payments platform, the combined proposition also integrates Internet of Things capabilities from both companies, such as FINN, into a wider fintech ecosystem. This empowers Payvision to accommodate any payment method a merchant could ask for; from traditional cards, to Apple Pay, soon to be introduced by ING in the Netherlands, as well as invisible payment capabilities in the future. In 2018, the strategic focus was placed on serving mid-sized merchants in Belgium and the Netherlands, and large corporates with a global reach. During 2019, this is planned to be extended to all SME customers of ING.
“This first year of partnership involved a deep understanding and adjustment to each other’s business styles, and we all benefited from the creative, straightforward entrepreneurial spirit of Payvision coupled with the resourcefulness and the broader financial knowledge of ING,” said Mark Buitenhek, Global Head Transaction Services at ING Group. “Payvision’s rebranding comes as a natural step towards its growth ambitions and ING is delighted to see the fintech mindset showing off through the company’s strong identity.”
Payvision’s speedy growth paired with the addition of its affiliate company, Acapture, and strategic partnership with ING brought forward the need to redefine its brand position in the payments industry. As part of the rebranding process, the Acapture platform was integrated under the new Payvision brand, uniting the payment solutions offered via Acapture with Payvision’s acquiring network. The result means Payvision is a data-driven, omnichannel payment processor offering safe and easy payment solutions to merchants across the globe.
The new Payvision brand encompasses the creativity and energy of the team driving the company’s growth. The human-centric approach and vibrant, simple identity bring a breath of fresh air for customers in an industry defined by complex solutions. It’s through the nature of its close, human interactions that Payvision brings a unique tempo, underlining the company’s new brand essence, the beat of payments.
“Payvision’s new brand identity was a strategic project aimed at reinventing the company as it stepped into a new chapter. So, we’re excited and proud of this milestone,” said Payvision’s CEO, Rudolf Booker. “There’s no better way to celebrate our first anniversary with ING than by redefining our DNA, reflecting the lively personality and creativity of the people behind the company. Payvision is now ready for the future, living up to its core values, passion and curiosity.”
For its visual identity, Payvision worked with Saffron, an award-winning brand consultancy that helped discover and show the company’s original personality through brand expression. Furthermore, given its new brand essence, Payvision worked with MassiveMusic, one of the world’s leading creative music agencies, to define its sonic identity and bring the beat of payments to life. With both visual and sonic identities defined, Payvision becomes the first player in the payments industry to unveil a multifaceted brand strategy.
Find out more about the new brand identity, the Payvision beat and the story behind the rebranding project here.