Online Shopping Infographic; Cross-border Ecommerce in Australia 2013

Download: Online shopping Infographic; Cross-Border Ecommerce in AustraliaThe facts and figures in this online shopping cross-border ecommerce infographic reflect the Australian ecommerce market.


Australia has a growing ecommerce market, with a high proportion of urban population and Internet penetration rate at almost 87%. With 11.7 million online consumers and online shopping sales reaching USD 14 billion, Australia’s ecommerce still holds significant potential.


Australian consumers are tapping into mobile as an online shopping channel. Mobile penetration is very high at 135%, and Australia also has a strong level of smartphone penetration at 75%. 3.4 million Australian consumers have participated in mobile commerce activities, up from 0.62 million in 2010. The marginally preferred operating system is Android with almost over 57% market share.


The Australian ecommerce market is driven by fashion and clothing, driving a value of USD 1.4 billion in 2013. eBay is the leading player in internet retailing in Australia, followed by Amazon.


Over 80% of online consumers in Australia are cross-border shoppers, far higher than the global average of 51.2%. The primary destinations are the US and the UK. The proportion of merchants exporting overseas represents only a small proportion of total cross-border ecommerce. China and the US are the primary target markets.


The preferred online payment method in Australia is credit and debit card at 52%. Visa and MasterCard dominate the credit card market.


This infographic also takes language into consideration as a cross-border ecommerce driver for all stakeholders. The main language of Australia is English, spoken by 80% of the population. The countries with the highest proportion of native English speakers are the US, the US and Canada, but high numbers of English speakers can be found in India and Pakistan.


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Download Infographic Australia 2013

Download Infographic Australia 2013
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