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Connect and grow - Insight from industry insiders

For years, many online businesses have been aware of consumers’ precise behavior in this environment, whereas many owners of physical stores have practically no information on who their customers are and what they want. 92% of transactions are made in physical shops, not online, and this is why it is absolutely necessary to translate online knowledge about transactions and behavior to physical stores. Because consumers just expect a seamless, convenient and user-friendly shopping experience whether it’s in a store, online or leveraging both channels.

PYMNTS consulted 21 payments executives from across the industry to share their insights on the biggest takeaways from 2016 as part of the “Payments 2016, The Year Of…” eBook. We posed the same question to each executive:

 

If you had to answer the question, Payments was the year of …, how would you answer, and how does your answer change your world — and the world of payments, more broadly?

 

Here is the response from Gijs op de Weegh, COO of Payvision and Acapture…

An international payment provider with over a decade’s presence at the forefront of the industry, Payvision recently launched its new omnichannel payment platform, Acapture. Today, the Group is transforming the payments landscape by adding a key element to its service, considered to be the future of the sector: the scientific analysis of payment data. This ultimately means getting the best transaction process for consumers and the highest number of successful transactions for merchants, both in-store and online. But what exactly is meant by that? And how is it achieved? Gijs op de Weegh, Chief Operations Officer (COO) at Payvision, explains the company’s strategy in seven themes.

Mention “mobile payments,” and many people might immediately answer that they 1) pay with smartphones or other devices but 2) spend much more time bellying up to the register and paying with physical cards or cash.

 

Therein lies a conundrum. The promise of mobile has yet to meet reality, and many retailers find that the lines between channels (hence the term “omnichannel”) are increasingly becoming blurred. What has, in the past, been promised to be a payments revolution is much more … evolution, according to Gijs Op de Weegh, COO at Payvision and Acapture.

The pressure to come up with the next “big idea” can often overshadow the opportunity to deliver the best answer to the problem, says Rudolf Booker, CEO and founder of Payvision. Booker tells PYMNTS why innovative solutions can solve for complexity but don’t need to be complicated themselves to deliver what a customer needs.

In e-commerce, fast and reliable payment processing is crucial. The question, however, is to what extent payment companies are able to adapt to developments such as omnichannel, the rise of online marketplaces, cross-border activities and the stricter legislation that will take effect in 2018. With its roots in Amsterdam, the payment company Payvision handles transactions all over the world, and advocates far-reaching flexibility.

Nathan Trousdell is the Director of Strategy & Corporate Development at Payvision, a global online payments processor based in Amsterdam. He works with the founders and department managers across all areas of the firm, including sales strategy, data science and product. He is also responsible for the valuation and analysis of strategic investments and merger & acquisition activity. Prior to joining Payvision, Nathan worked as an Investment Banker in London and Wellington. He has a Bachelor of Commerce in Finance from The University of Otago, and an NZX Diploma in Finance.

After several drafts and intense debate within EU institutions, the European Parliament’s Committee on Economic and Monetary Affairs (ECON) approved on June 16 2015 what in all likelihood will be the final text of PSD2. It is expected to be published in the Official Journal of the EU no later than December 2015, after which it will be applicable in all Member States from late 2017.

 

With eighteen offices in twelve countries, Payvision each year facilitates billions in payments. Yet, few people are familiar with the name. Understandable, because the company operates in what is rightly called a niche market. It processes online credit card payments and forms the link between a web shop’s bank, the customer's bank and the credit card company.

 

The European Central Bank (ECB) Recommendations for the Security of Internet Payments (Secure Pay) were already analyzed in the November 2013 edition of this Newsletter. However, keeping in mind that the implementation deadline established by the document itself (February 2015) is less than a year from now and that last February the ECB published an assessment guide on how to implement the Recommendations, it might be necessary to re-open a constructive debate in order to bring to the fore points to be addressed so as to potentially improve the current state of things. The deadline is close, but increasing industry awareness might help the market to move forward.

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