Preparing your organization for cross-border ecommerce

How international online merchants can prepare for cross-border ecommerce

Preparing your organization for cross-border ecommerce

“Preparing Your Organization for Cross-border Ecommerce” explores the specific factors that online merchants should take into consideration when expanding globally. Whether selling online to developed countries or emerging markets, today’s online merchants are seeking out new markets for their products and services.


Informed decisions that lead to success

Information and business intelligence gives online merchants the ability to effectively:


  • Communicate and market to local audiences
  • Provide cross-border payments
  • Establish logistics and delivery processes
  • Meet the needs of specific legislative requirements


Understanding cross-border shoppers

The expectations of cross-border shoppers vary. It’s vital that merchants who are entering new markets use customer insight that includes buying habits, cultural attitudes and values, device penetration and channel preferences. This information affects critical business decisions about site localization and merchandizing, as well as SEO and social media choices.


Making the transaction: online checkout

The payment mix needs to take into account market preferences for both card and alternative payments. This mix varies from country to country. In some countries, cards prevail, while in in others, direct bank transfers or ewallets. A knowledge of the preferences of online shoppers within that market goes a long way to securing the final sale.


Logistics: cross-border fulfilment, shipping and delivery

Many options exist for cross-border merchants, so a clear plan of attack is necessary. This includes everything from shipping from a single fulfilment center to establishing local warehouses or using third-party vendors that specialize in the transport of goods across borders. Ultimately, many merchants make their choices based on optimizing cost, speed of delivery and service options.


Meeting regulatory requirements

Another key consideration for merchants meeting the many regulatory requirements including duties and taxes, import and export laws, packaging and returns, and even local consumer privacy and protection laws. Proactive management and awareness of these requirements ensures fewer problems down the road.


This paper discusses these many and varied factors that affect operational choices for cross-border ecommerce. Many organizations use third-party experts that specialize in these areas to ensure that they make the most of their cross-border opportunity from the outset, and gradually build internal expertise along the way. Either way, the market potential of international online ecommerce is undeniable.


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